Dubai
Company Info
Large organization
200 + Employees
AKQA
Table of Contents
Job Position – Digital Media Strategist
Job Details Here
ROLE REQUIREMENTS
- Lead and oversee end-to-end digital activities (strategy, planning, tactical execution, implementation, optimization, and performance analysis) with account team and specialists from other departments.
- Develop day-to-day relationships with clients and internally with other departments.
- Work with clients to develop dynamic media strategies & rationale focusing on ROI.
- Lead the digital transformation / maturity of clients.
- Apply a data-driven approach to marketing initiatives, setting goals, and generating reports.
- Deliver and execute digital media plans with the know how to manage the campaigns.
- Staying abreast of market trends with regards to suppliers, innovation, and technology while having a point of view on how to bring these to your planning solutions.
- Work closely with the team on monitoring the results of campaigns and optimizing the performance.
- Utilize pre-determined KPI’s to make recommendations for optimizing campaigns.
- Identify what’s working and why while linking media performance to business goals.
- Working on thorough and insightful campaign analysis.
- Deliver quarterly reviews.
- Work closely with media partners to create tailored proposals and opportunities based on brand’s objectives and goals.
- Working on response to brief presentations.
QUALITIES AND CHARACTERISTICS
- Extensive experience in digital media.
- 3- 4 years of experience in planning & execution across Social, OLV, Display, Search and programmatic.
- Passion for the digital media industry.
- Strong relationship with media partners.
- Strong communication skills
- Proven client management experience, handling key stakeholders, presenting, and managing expectations
- Able to advise the team on broader digital themes such as Creative/Content and Partnerships.
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